Dr. Barbara Sturm Soho NYC
CLIENT: DR. BARBARA STURM
DETAILS: INTERIOR DESIGN
PHOTOGRAPHY: Provided by Client
The Dr. Barbara Sturm SoHo boutique and spa marks the brand’s return to downtown New York City, establishing a renewed presence in the heart of SoHo. Designed as both a retail destination and a wellness retreat, the space brings together the full range of product offerings alongside a dedicated tea lounge for clients receiving skincare treatments in one of four private treatment rooms located at the rear of the spa.
The space is conceived as a calm, immersive environment rooted in science, beauty, and ritual. HUXHUX Design Inc was commissioned to create a flagship that elevates the client experience while anchoring the brand within SoHo’s culturally rich and design-driven context. From the street, the boutique presents a soft, neutral presence that blends seamlessly into the surrounding neighborhood. Inside, the layout is organized around a central discovery table that invites exploration and engagement. A discreetly positioned tea lounge draws visitors deeper into the space, guiding them toward the treatment rooms while offering a moment of pause before and after services. Following treatments, clients are invited to unwind in the lounge, explore the ‘candy shop’ display with custom millwork, or return to the main showroom to experience the brand’s full collection displayed across tables and pedestals.
A restrained palette of lacquered wood, warm beige finishes, and luminous glass defines the interior, creating an atmosphere that feels both refined and welcoming. The result is a space that balances precision and softness, designed to support moments of discovery, restoration, and connection.
