Dr. Barbara Sturm, LA

CLIENT: DR. BARBARA STURM
DETAILS: INTERIOR DESIGN
PHOTOGRAPHY: Paul Vu
STYLING: HUXHUX Design Inc.

HUXHUX Design Inc was hired as lead interior designer for Dr. Barbara Sturm’s Los Angeles spa, working closely with the founder and her internal team to shape the vision for both retail and treatment spaces. Following the completion of the brand’s first U.S. location in New York City, this project reflects the rapid global expansion of the Düsseldorf-based brand and its distinct position within contemporary beauty and wellness.

Guided by the brand’s philosophy, the spa is organized around discovery and ritual. Upon arrival, clients are invited to cleanse at a dedicated sink, signaling the beginning of the Sturm approach to skincare. A central table presents the full product collection in a methodical layout that encourages consultation, education, and unhurried exploration. Lounge areas within the sales floor support longer engagement and a more relaxed experience.

The interiors establish a refined, forward-looking atmosphere through fully custom elements and carefully considered finishes. Curved mirrored walls and a reflective ceiling create a futuristic backdrop, while illuminated vanity mirrors provide ideal lighting for product testing. Adjacent to the retail space, express facial rooms and red light therapy cabins accommodate on-demand treatments, offering flexibility and ease.

For longer services, three private treatment rooms are accessed through a reflective corridor designed as a moment of transition, helping clients disconnect from the outside world before their treatments begin. These spaces are carefully controlled for light, sound, and scent, allowing each experience to feel deeply personal.

Completed in 2020 amid the challenges of the Covid pandemic, the project required close coordination across a global team based in Düsseldorf, London, New York, and Los Angeles. Through adaptability and dedication, the team delivered a highly crafted spa environment that upholds the brand’s standards while responding to an unprecedented moment in time.

Front view of the Dr. Barbara Sturm store with illuminated signage, large windows, and modern interior design.
Blurred woman walking in minimalist, modern room with reflective surfaces and overhead lighting.
Storefront of Dr. Barbara Sturm with two white cars parked outside at dusk.
Architectural floor plan with various rooms, closets, and fixtures like a kitchen, bathroom, and living area.
Modern skincare store interior with sleek design, large mirror, white chairs, and product displays.
Interior of Dr. Barbara Sturm skincare store, featuring a minimalist design, product shelves, and a person walking by.
Modern skincare store interior with white decor, mirrored ceiling, and display tables filled with skincare products.
Modern skincare store interior with reflective surfaces, white shelving displaying skincare products, illuminated mirrors, and minimalist design.
Modern bathroom with a round illuminated mirror above a white countertop, a marble sink, and gold faucet. Reflection shows a chair. Circular ceiling light fixture visible.
Minimalist spa room with white treatment table, circular ceiling light, and sink with mirror.
Modern minimalist spa room with white decor, circular overhead light, sink with gold faucet, and treatment table covered in white towel with "Dr. Barbara Sturm" text.
Modern bathroom with a white sink, gold faucet, wall mirror, and metallic stool. A glass shelf holds white bottles and folded towels. The room features minimalist design with clean lines and neutral colors.
Minimalist hallway with white walls, wooden handrails, and "Dr. Barbara Sturm" signage.