Franchised Brand: Developing Complete Brand Standards for National Rollout
Adapting an established brand for a fresh new take that consistently rolls out.
THE CHALLENGE
Heyday Skincare started as a company- owned multi-location skincare spa in New York City. After much success they decided to adapt their business model to a franchise with ambitious plans for a national rollout. HUXHUX was hired to rethink their brand environments and design standards for interiors, signage, retail, visual merchandising, and customer programming for all new locations.
THE OUTCOME
Our approach to this design project positioned budget constraints at its core. We knew that franchising came with tighter budgets as the brand grows into different markets. Rather than see this in a negative light, our team embraced this as a positive challenge and we created a fresh take on the existing luxury brand’s identity while making the reality of national growth possible. All aspects were designed specifically for rapid rollout with national vendors selected, and coordinated by us.
