Retail design, from first flagship to full fleet
HUXHUX Design Inc. is an award-winning New York interior design and brand development studio. We design retail flagships and multi-city store rollouts, and manage every stage from site selection to opening day.
Proven across markets
- Dr. Barbara Sturm: lead interior designer for locations in New York, Los Angeles, Dallas, Miami and London
- Studs: piercing studios including Hudson Yards, Austin and a mobile concept
- Bandier: flagships in New York and Los Angeles
- Fila: a retail fleet, Casa Fila SoHo, and activations at the US Open and BNP Paribas Open
- Bulletin: stores in Nolita, SoHo and Williamsburg
Other retail clients include Christian Louboutin, Todd Snyder, Heyday and Good American. See the full commercial portfolio.
Recognition
- The Architect's Newspaper Best of Practice Award for Interior Design Firms, 2025
- Fast Company, Best Retail Designers, 2020
- Americas Property Awards, Best Retail Design, 2018–2019
"Retail is an under-appreciated type of design commission. HUXHUX Design showcases how it can be done in an experimental way while keeping a focus on people." — Jack Murphy, Executive Editor, The Architect's Newspaper
What we handle
Beta tests, brand launches, flagships, multi-market and national rollouts, pop-ups and retrofits.
- Real estate scouting, program studies and test fits
- Brand strategy, wayfinding, signage and visual merchandising
- Prototype design and complete brand standards for rollout
- Construction documents, bidding and construction administration
- Bespoke fixtures, furniture and lighting
- FF&E procurement, store set and opening programming
Start a project
Tell us about your brand and your next locations. Book a consultation, call 212-334-4500 or email info@huxhux.com.
