Bandier on Bond
CLIENT: BANDIER
DETAILS: INTERIOR DESIGN LOCATION: NoHo, NYC
PHOTOGRAPHY: Udom Surangsophon
STYLING: HUXHUX Design Inc.
HUXHUX Design Inc. was commissioned to design Bandier’s New York City flagship, a 6,000 square foot, multi-level retail destination within a landmarked NoHo building. The full gut renovation reimagines the brand’s retail experience while honoring the building’s history. An original courtyard glass ceiling uncovered during demolition was preserved and transformed into a glass floor within the fitting room area, creating a striking and unexpected architectural moment.
This project also showcases how a highly programmed flagship supports discovery, movement, and community. Through extensive design studies and fixture development we orchestrate a hyper-programmed store wherein shoppers can experience everything from shopping evergreen collections to discovering capsule collections to interacting with brand activations and shop-in-shops. We also designed a full cafe in the store so that the brand could activate this feature with rotating wellness brand partnerships. Bandier customers thereby gain exposure to various wellness innovators over time as they return to the store. The umbrella nature of the brand’s interest in active wellness gave us a unique opportunity to design a rich and layered retail environment in which everything, and we mean everything, is custom to this store. Custom fixtures and flexible layouts accommodate evergreen collections, rotating capsule drops, brand activations, and shop-in-shops. A fully integrated café in the rear anchors the space, designed to host rotating wellness partnerships and extend the experience beyond retail.