Studs Mobile Concept

CLIENT: STUDS
DETAILS: INTERIOR DESIGN & VISUAL MERCHANDISING
PHOTOGRAPHY: Provided by Client
STYLING: HUXHUX Design Inc.

The Studs Mobile Concept reimagines retail and piercing for a new generation, translating the brand’s playful, community-driven ethos into a traveling experience. Studs Piercing engaged HUXHUX Design Inc. as lead interior designer to develop a mobile solution that would bring the studio directly to clients in an agile and adaptive format.

Conceived in response to the Covid-19 pandemic, the pop-up trailer combines a retail sales floor and a fully equipped piercing suite within an ultra-compact footprint. The design prioritizes efficiency, clarity, and approachability, ensuring that the experience remains welcoming and professional despite its mobile scale. HUXHUX collaborated closely with the client and fabrication partners to carry the project from concept through execution.

This mobile activation builds on HUXHUX’s longstanding partnership with Studs, beginning with the brand’s first piercing studio, recognized by Fast Company as one of the best retail designs of 2020. Subsequent iterations included smaller-format locations for shopping centers, the development of this mobile concept, and the establishment of national brand design standards based on the Austin flagship. Today, Studs has grown to more than 50 locations across the United States, demonstrating how thoughtful, scalable design can support sustained and

Yellow mobile ear piercing trailer with "HEY, STUD" and "EAR PIERCING & EARRINGS" written on it, parked near a waterfront with a city skyline in the background, including tall buildings.
Interior of a modern piercing studio with neon 'STUDS' sign, curved white counters, digital tablets, and piercing related displays.
Interior of a modern studio showcasing ear piercing services and jewelry display with bright yellow decor.
Jewelry display with various rings and piercings in a neon green acrylic box on a white surface with shadows.
A yellow food truck with a small crowd gathered around it, set against a city skyline with tall buildings and a waterfront.
Interior of a store with a neon sign reading 'STUDS' and a price list for ear piercing services. The display includes jewelry stands, a mirror, and merchandise on a white counter, with yellow and pink lighting effects.
Yellow mobile truck with 'Hey, Stud' and 'Studs New York' written, offering ear piercing services, parked near a waterfront with a city skyline in the background, and an umbrella providing shade.
Interior of a modern ear piercing shop with white counters, reflective silver ceiling, bright yellow accents, and a neon sign reading 'STUDS.' Black tote bags with white prints hang on a counter. Informational signage on wall.
Yellow mobile trailer with the words 'STUDS' printed multiple times, open entrance door, urban background.
Yellow mobile trailer offering ear piercing services and earrings, parked by a waterfront with a city skyline in the background. People are gathered near an umbrella nearby.