CLIENT: UPPERCASE for NEW YORK MAGAZINE’S THE STRATEGIST
DATE: 2018
DETAILS: INTERIOR DESIGN

We were asked by Uppercase to design this pop-up for The Strategist. We love designing retail experiences, from activations to flagships, so we jumped on the opportunity to bring this multi-brand concept to life. We hope you enjoy exploring the editorial pavilions and that you discover new brands throughout the store. We designed the store to showcase 28+ brands including Hairstory, Kin Euphorics, LOLI Beauty, Deck of Scarlet, Scentbird, Negative, Sundays, Parachute, Beautycounter, COSRX, Freck, APTO Skincare, Rikumo, Incausa, TULA, Water&Light, Herbivore, Jaxon Lane, ABLE Cosmetics, East Fork, Peet Rivko, Cocokind, Unsun, ohii, Supergoop, Hem, Devialet, and Patrick Townsend Design.